Your Next Business Move
Your Path to Ownership Starts Here
Starting a new business requires time, dedication, and careful planning — and if you’re new to the franchise process, it can feel overwhelming at first. At Prime Senior Placement, we make the journey to ownership straightforward by guiding you through every step with clarity, support, and expert insight.
Choosing the right senior placement franchise is one of the most important business decisions you’ll make, and we approach that decision with the same level of care. Throughout the process, we take the time to get to know you, understand your goals, and ensure our values and vision align.
We believe successful partnerships are built on trust, shared purpose, and long-term collaboration. That’s why our ownership process is designed to be thoughtful, transparent, and mutually rewarding, laying the foundation for a strong and successful future together.
Start Your Journey
Roadmap to Being Awarded Franchise Ownership
You will learn more about our business model, training and support, competitive advantages, and more.
A brief application and qualification questionnaire will help us get to know you better, and determine if you are a good fit.
We’ll determine the ideal geographical location based on multiple factors such as population, demographics, and senior living communities in the region.
This required document provides important information such as investment numbers, company history, and other essential items.
This is an educational session designed to help you understand the brand’s business model, startup costs, and legal obligations contained in your FDD.
You’ll have an opportunity to speak with existing franchise owners and support staff to ask questions and learn about their experience and industry knowledge.
You’ll meet one-on-one with our CEO and other key members. We’ll conduct a deeper dive into our process and explore any remaining items pertinent before moving forward.
You are now a franchise owner! You’ll be awarded with your license agreement, signature walkthrough, and funding.
FRANCHISE INVESTMENT OVERVIEW
Opportunity by the Numbers
Ready to build a business with purpose? As a franchise owner, you’ll make a low-cost investment in a fast-growing, high-demand industry while helping families navigate important care decisions. Backed by a trusted brand, our senior placement franchise model is transforming how families connect with and pay for the care services their loved ones need.
*refer to our FDD for specifics on revenue projections
A Mission-Driven Business
Why Prime Is a Smart Franchise Opportunity
Our streamlined business model is designed to help franchise owners achieve profitability quickly—often within the first year.
Prime Senior Placement offers the potential for larger franchise territories than many competing senior placement brands, allowing for greater market reach and growth.
With a no-employees-necessary model, you can launch and grow your business at your own pace—even while maintaining another career.
Our predictable 8% franchise royalty fee makes it easier to plan, forecast, and budget confidently for the future.
Whether you’re new to franchising or bring prior business experience, our systems and processes are designed to get you trained and operational quickly.
Receive hands-on guidance from an experienced, knowledgeable senior care leadership team committed to your success.
At Prime Senior Placement, collaboration and communication come first. Franchise owners have direct access to leadership and benefit from a supportive network built on shared success.
Build a Business That Makes a Difference
Prime Senior Placement offers more than a business opportunity. It gives you the chance to build a rewarding future while helping families navigate one of life’s most important decisions with confidence, compassion, and trusted guidance.
A Growing Need
A Proven Business Model in a High-Demand Market
America’s senior population is growing rapidly, creating unprecedented demand for senior housing and placement services. With baby boomers (ages 57–75) making up more than 20% of the U.S. population, the assisted living industry is expected to welcome nearly one million new residents over the next two decades, creating a powerful opportunity for entrepreneurs ready to serve this expanding market.
The numbers speak for themselves:
- Adults aged 65+ are projected to grow by 42%
- The population age 85+ is expected to increase by 111%
- 7 out of 10 adults will require some form of senior care during their lifetime
- Nearly 986,000 new assisted living units will be needed over the next 10–20 years
For entrepreneurs seeking a purpose-driven investment with strong growth potential and low startup overhead, Prime Senior Placement offers a compelling franchise opportunity. Our proven business model equips franchise owners with the training, systems, and ongoing support needed to serve seniors and their families while building a meaningful, scalable business in their local communities.
With increasing demand and a trusted framework for success, Prime Senior Placement allows you to make a lasting impact while building a rewarding future.
Lead with Heart
Our Ideal Franchise Owner
Prime Senior Placement is looking for motivated individuals and organizations interested in single-location or multi-area ownership who want to build a strong, profitable business while creating meaningful impact in their communities.
The ideal franchise partner for our in-home senior care opportunity is:
- Compassionate, empathetic, and genuinely supportive
- Well-informed and committed to continuous learning
- Energetic, approachable, and an attentive listener
- Motivated by flexibility but willing to work hard to achieve success
- Naturally relationship-driven and enjoys connecting with others
If you’re passionate about helping families and building trusted connections, this could be the right fit for you.
What to Know
Frequently Asked Questions
You do not need experience in either the senior care industry or the senior placement/referral industry to franchise with Prime Senior Placement. We do recommend that you have an entrepreneurial spirit, a desire to serve people and your community, and the drive to follow our proven business model.
A fixed franchise royalty is a set recurring fee paid by the franchisee for access to the franchisor’s brand, systems, and support. Unlike variable royalties based on sales or profits, a fixed royalty remains consistent, making costs predictable and easier to budget. This model simplifies financial planning, reduces reporting complexity, and allows franchise owners to focus on growing their business with confidence.
The initial term of the franchise is 10 years.
Our marketing model is based on grassroots marketing as well as lead generation from the franchisor.
We work closely with you to identify a realistic franchise territory for your business. Our territories are larger than most within our industry.
Yes. While we would recommend starting with a single territory, depending on your background and experience, we are willing to discuss what a multi-territory model could look like for your business.
We do not offer direct financing. However, we work with a number of third-party financial institutions that may be able to help you with financing.