About Prime Senior Placement Franchise


The Amazing Potential of the Senior Care Placement Industry

    Prime Senior Placement was founded to help seniors and their families find senior care housing at no cost to the family.

    In September, 2021, senior care industry veterans Joe Soles, George Heinenn and Tim Meehan founded Prime Senior Placement to help seniors locate the retirement community that best suits their individual needs, guiding them and their families through the often complex process of finding the right fit for their budget and care needs.

    Whether our clients are seeking a community for Independent Living, Assisted Living, or Memory Care, Prime Senior Placement can help find the right place for seniors at no cost to the client or their family.

    Meet the Prime Senior Placement team

    Joe Soles

    President and CEO

    Joe Soles has 13 years of experience in the senior-care industry and is the co-founder of Prime Senior Placement which is headquartered in Birmingham, AL. He also founded the Your Choice Senior Care franchising model in 2010.

    Joe began his professional career in the mass marketing media industry where he led his division to new heights. His experience and compassion allowed him to diversify his management skill and move into the senior-care industry after recognizing the incredible need for consistent and compassionate care. As the founder of Your Choice Senior Care, he identified the need to assist families with making decisions for their loved one’s next step. Joe is a native of Georgia and graduated with a B.S. in Electrical Engineering from Georgia Southern University and an MBA from the University of Alabama at Birmingham. His unique perspective outside of the senior-care industry and his experience has allowed him to identify additional options for caring for our senior population.

    George Heinemann


    George Heinemann has 5 years of experience in the senior care industry owning and operating Your Choice Senior Care – Birmingham, an in-home senior care business. He is the co-founder of Prime Senior Placement which is headquartered in Birmingham, AL. His move into the senior-care industry was predicated by his entrepreneurial spirit, and desire to help families navigate the complicated nature of the healthcare industry, first focusing on enabling seniors to live at home and now helping them find the right place to live.

    George started his professional career working in the print and digital advertising industry. Over the stretch of 18 years, he grew his knowledge base taking on greater responsibility and initiatives in manufacturing management, sales, customer service, sales support, collections and eventually directing a field service team that spanned across the USA. George’s transition into senior care was driven by his servant heart and desire to help families find solutions for their loved ones in a time of need. George is a native of Illinois and graduated with a B.S. in Corporate Communications from Northern Illinois University and an MBA from Florida Metropolitan University.

    Tim Meehan

    Executive Vice President of Development and Training – Prime Senior Placement

    Tim has been involved in the senior healthcare industry for the past 14 years. Entering the field as a sales counselor for Brookdale University Park, Tim also served with Somerby St. Vincent’s 119 and as Vice President of Sales and Marketing with Always Best Care (ABC). During his four-year tenure at ABC, Tim helped the franchise achieve one of the highest growth rates in the nation. Over the course of his career, Tim has helped more than 4,600 families find the best living arrangement and care for their loved ones.

    In 2018, Tim created Senior Placement Services with the goal of developing a full-service placement company that could help families navigate each step of the difficult process of finding the right retirement community. Over the past five years, Tim and his staff have helped hundreds of families with their placement needs. He credits this success to his team’s unwavering commitment to finding the best possible outcome for each of their clients.

    Tim joined with George Heinemann and Joe Soles in 2020 to create Prime Senior Placement that has allowed his vision and model to be shared with others.

    We’re great listeners.
    Our Clients’ needs are our priority.

    The Prime Senior Placement mission is simple and unwavering: to find the perfect retirement community for our clients through a process that makes each client and their loved ones feel confident and secure.

    This mission is achieved by the hard work of knowledgeable and caring franchise owners dedicated to the ongoing education about the market they serve, coupled with a commitment to serving others.

    Our promise to Prime Senior Placement franchise owners is to provide an opportunity for financial and professional success through an easy-to-execute business model built on a solid knowledge base, superior training, and ongoing support from the company’s home office team.

    Prime Senior Placement values our franchise owners!

    A franchise system built to serve our communities with compassion, expertise, and heart.

    Prime Senior Placement offers a fixed franchise rate, not based on territory growth, allowing our franchise owners the ability to project and plan far into the future.

    Our leadership team is hands-on, dedicated to ongoing communication and always has our franchise owners financial and professional interests in mind.


    This is a franchise opportunity for those seeking a low-cost, flexible business model. You can even operate this business part time and remain in your current job.

    At no cost to our clients and their families, Prime Senior Placement services are dependent on a great reputation and solid relationships with senior care communities and facilities.

    We are committed to training and bring a wealth of senior referral industry experience and knowledge to our franchise training process.


    Learn more about the senior placement/referral industry and what differentiates Prime Senior Placement from our competition.